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Marketing Research Services

IMI clients receive research data with sound marketing recommendations based on in-depth analysis, interpretation, and direction for marketing activities. Research is designed to address a wide variety of business needs, including customer relationship management, new product development, market expansion, program enhancements, and communications strategies. Because IMI consists of a unique community of talented and ambitious practitioners, renowned professionals, cutting-edge corporations, and outstanding academics, we are different from other traditional marketing research firms.

IMI’s Marketing Research Services include intercept programs, mystery shopping, focus group and depth interviews, product sampling and testing, campaign pre-tests, customer surveys (telephone, face-to-face, web-based, and mail), public opinion polling, feasibility studies, and market planning. Website usability testing is available through the IMI Cyberbranding Centre.

Save your company valuable time and resources by getting vital information now, rather than when it’s too late to change course.

All research programs are customized in consultation with the client. Research teams are formed from IMI faculty, alumni, and staff and determined by individualized client needs assessments. All projects are coordinated and supervised by the Executive Director.

IMI has helped companies all over the world plan their next steps with absolute precision, by designing and executing marketing research programs that give them the answers they need today, so they can achieve maximum effectiveness tomorrow.

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