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Module Schedule 

IMI Direct Marketing Certification is offered through Virginia Commonwealth University in Richmond, Virginia.  Custom in-house programs also are available for a minimum of 15 participants.

IMI Full Certification Track begins each September and runs through May.
Module dates for 2008-2009 certification are listed below.

Modules are held Friday and Saturday, 8:30 a.m. – 5:00 p.m.

2008-2009 Certification Schedule
Module Richmond Campus
01 Direct and Interactive Marketing Fundamentals
September 12-13, 2008
02 Buyer Behavior and Research
October 24-25, 2008
03 Database Marketing, CRM, Analytics and Testing
November 21-22, 2008
04 Creative Strategy
December 12-13, 2008
05 Applications: Direct Mail, DRTV, Telephone Marketing
January 16-17, 2009
06 Applications: Email Marketing, Internet, Search and Emerging Technologies
February 20-21, 2009
07 Applications: Business to Business versus Consumer, the Business of Direct Marketing, Non-Profit
March 20-21, 2009
08 Ethics and Privacy, Presentation Skills
April 17-18, 2009
09 The Strategic Challenge in Direct Marketing
May 8-9, 2009

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VCU School of Mass Communications           The Direct Marketing Association                        Direct Marketing Educational Foundation          
 
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