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Our Team

 

Anne A. Schaeffer, Managing Director

Pamela Kiecker, Executive Director

 

 

Board of Advisors

 

 

 

John B. Adams, Jr.

Jonah Gitlitz

Scott Hildebrand

Robert Kam Kamerschen

Ed Nash

 

Wendy Riches

Bill Royall

Kirk Schroder

Laurie Spar

 

 

Faculty

 

 

 

Chris Costello

Matt Cottam

Peter Coughter

Mike Daitch

Frank J. Franzak

Heather M. Harvey

Jon B. Hill

David John

Krzysztof Lenk 

Anne Richardson

Scott Sherman

Olivia Smith

Ward Thomas

bulletTracy Tuten

Tom Veazey

bulletKeith Wardell

 

 

 

 

 

 

Anne Schaeffer

Managing Director, The Interactive Marketing Institute  

Anne Schaeffer is an experienced direct marketing education professional - and practicing direct marketer. After earning her BA in secondary education and English, she joined the Direct Marketing Assocation (DMA) as part of the then fledgling Education department. Over the next 20 years, Schaeffer worked in the seminar, conference, marketing, membership, operations and councils areas. In every role, she was involved in delivering the best content, in the most appopriate format, for all direct marketing learners, be they junior or senior, consumer or business-to-business, small company or large, domestic or international. She was instrumental in creating the DM Certificate, the Insurance DM Certificate, and the SEM Certificate as well as bringing more than 30 courses to the curriculum of the DMA.

Schaeffer has a BA in Secondary Education and an MBA in Marketing from Bernard M. Baruch (CUNY),. In addition to her role as Managing Director of IMI, Schaeffer is the Membership Director of the Direct Marketing Idea Exchange, a marketing consultant to the American Institute of Chemical Engineers and Interactive Marketing Solutions, as well as a consultant to Education Dynamics. 


Pamela Kiecker, Ph.D.

Executive Director, The Interactive Marketing Institute

Head of Research and Issue Analysis, Royall & Company

Pamela Kiecker joined Royall & Company as Head of Research and Issue Analysis in January 2003.  Royall & Company is a Richmond-based direct marketing agency that assists colleges and universities with undergraduate student recruitment.  

Dr. Kiecker retains her positions as Professor of Marketing and Executive Director of the Interactive Marketing Institute (IMI) in the School of Business at Virginia Commonwealth University.  IMI offers a full array of educational programs and consulting services focused on direct and interactive marketing, including a graduate-level professional direct marketing certification, marketing research services, and cyberbranding and website usability testing.  Dr. Kiecker founded IMI during her tenure as Chair of the Department of Marketing and Business Law at Virginia Commonwealth University and served as administrative head of the department from 1996 to 2002.  

Dr. Kiecker has a Ph.D. in Business Administration from the University of Colorado at Boulder, an MBA from Minnesota State University, Mankato, Minnesota, and a B.A. from Carleton College, Northfield, Minnesota.  Her areas of teaching expertise include consumer behavior, integrated marketing communications, and marketing research.  Her research interests include communications effects, interactive marketing, survey research methods, and international marketing strategy.  

Prior to joining the VCU faculty, Dr. Kiecker was on the graduate faculties of Texas Tech University, University of Calgary, Albert, Canada, University of St. Thomas in St. Paul, Minnesota, and Minnesota State University, Mankato, Minnesota. Within her academic appointments, she also served as Research Analyst for the Business Research Division of the University of Colorado at Boulder, Research Fellow with the Texas Wine Marketing Institute at Texas Tech University, and Research Director in the Survey Evaluation and Research Laboratory, Center for Public Policy, Virginia Commonwealth University.   

Dr. Kiecker has published more than 50 articles in academic and trade journals, including the Journal of the Academy of Marketing Science, Journal of Business Research, Psychology and Marketing, Marketing Letters, and the Journal of the Market Research Society and received research grants from the Fulbright Commission, U.S. Department of Commerce, U.S. Department of Education, the World Bank, AOL, and the Virginia Center for Innovative Technology.  She has won numerous awards for her research, is a frequent keynote speaker for professional business organizations and events, and has enjoyed diverse consulting relationships over the past twenty years with a variety of organizations including direct marketing agencies; retail businesses; financial, health care, and real estate services; non-profit associations; and consumer packaged goods firms.  She has participated in academic programs and consulting projects in Scandinavia, Eastern and Western Europe, the United Kingdom, Canada, Mexico, Central and South American, Egypt, Indicate, Malaysia, and Australia. 


John B. Adams, Jr.

John B. Adams, Jr. is Chairman and CEO of The Martin Agency, the largest and most prestigious advertising agency in the Southeast. Under Johns leadership, The Martin Agency has grown to national prominence, representing such brands as UPS, Hanes, Olympus, and Coca-Cola and Seiko. 


Chris Costello

Chris Costello is Founder and President of Bubbafuss, LLC, a character-based childrens brand.  Prior to founding Bubbafuss, Chris was Director of Consumer Marketing Strategy, Creative Integration and Creative Development for Capital One.  He has a degree in Film and Broadcasting from Boston University. 
 

Chris began as Founder and Principal of Pentangle Productions in Boston, where he was the firms Head Writer and in-house Director. From there, he moved into advertising, landing a job as copywriter with KK&M in Boston, where he won numerous creative awards including a One Show award for a print ad selling a machine that folds paper.  His first foray into Direct Marketing was with Bronner, Slosberg, Humphrey (now digitas) in Boston.  He worked on such clients as AT&T, American Express, Federal Express, Fleet Bank and Disney Vacation Club.  He was on the core team that launched both the American Express Membership Miles program and Disneys Vacation Club timeshare property. He left Bronner as Associate Creative Director in 1993.  Bitten by the interactive bug and seeing the possibilities of this new medium, he joined Redgate Communications as Creative Director.  Highlights include the creation of an interactive sales and marketing CD-ROM for Gartner Group, and a sales and booking tool for Marriott Vacation Club agents.  

AOL came along and bought Redgate and Chris stayed on for 3 years working with a small team of 4 designers to create the AOL online advertising sales system and to launch Sprint on AOL, at the time the largest online contract in history. Chris team also launched AOL Studios, the companies Venture Capital arm.  Getting back into Direct Marketing, Chris joined Hill, Holliday Direct as VP/Creative Director.  Clients included Harvard Pilgrim Healthcare, john Hancock Insurance, Great Plains Software and Humana Healthcare.  Chris led the creative effort to land First Union Bank as a client, the largest client win in Hill, Holliday Direct history, and one of the largest wins in the history of the agency.  After Hill Holliday, Chris went back to the web as Creative Director at Circle.com.  Highlights include launching the new Verizon site after the merger of Bell Atlantic and GTE; and working with the team to launch truth.com, the youth focused anti-smoking site.  

He joined Capital One in 2001 as Director of Creative Development, leading a creative team of 95 full time associates and an average of 35 freelancers.  He moved into his current position in November 2003.   

 


Matt Cottam

Matt received Bachelor of Fine Arts (BFA) and Bachelor of Industrial Design degrees (BID) from Rhode Island School of Design (RISD). Matt's BID thesis work at RISD was to conduct human-factors research with the Habitability Design Division of NASA. From 1998 to 2003 Matt was a Core Instructor at the Fraunhofer Center for Research in Computer Graphics. Since 1999 he has been a member of the Part-Time Faculty at RISD; he has taught critical human-centered design and human-computer interaction design for the departments of Industrial Design, Graphic Design, Photography, and The Digital Media Graduate Program. From 2005-2006, Matt taught collaborative studio courses between the Departments of Industrial Design at RISD and Engineering at Brown University. Matt is nationally registered as both Emergency Medical Technician (EMT) and National Ski Patroller and many of the courses that he teaches involve emergency and disaster preparedness, response and recovery issues. Matt has chaired conference sessions, lectured, published and led workshops internationally on topics including information design, physical computing, collaboration strategies for engineers and designers, humanitarian applications of design, and design for extreme environments. Matt co-founded Tellart and serves as it’s Creative Director—he works closely with clients using information architecture and design methods to discover challenges, find opportunities for design, and build design strategies and processes. Matt also continues to teach Advanced Design Studios for both Undergraduate and Graduate programs in the Industrial Design Department at RISD. Matt’s current research and course topics involve design for Search and Rescue and Disaster Medicine.

 

Peter Coughter

Peter Coughter is President of Coughter & Company, a consulting firm located in Richmond, Virginia.  Mr. Coughter's work is centered around the notion that organizational development, leadership enhancement, management communication and strategic planning are all integral components of an organizations marketing agenda.  

Peter works with a wide variety of companies, including travel and tourism, high technology, financial services, economic development, educational organizations, manufacturing, real estate, as well as marketing and advertising firms in order to help them, and their employees realize their full potential.  Accredited by the American Association of Advertising Agencies as an agency search consultant, Peter is often called upon to assist advertisers in identifying and hiring advertising and marketing partners.  His unique approach to the agency search process has been applauded by both advertisers and advertising agencies.  

Peter also works with selected advertising agencies to help develop comprehensive new business development programs, provide assistance on individual new business development projects, develop strategic plans for the agency, and design and implement staff development programs, particularly in the area of presentation skills.  He is a member of the Adjunct Faculty at Virginia Commonwealth University's nationally renowned AdCenter. 

Prior to founding Coughter & Company in June of 1995, Peter served for 20 years as President of Siddall, Matus & Coughter, Inc., one of the Southeast's most respected advertising and public relations firms.  During that time he developed a reputation as one of the advertising industries finest strategic communicators.  His account experience ranges literally from aerospace to zoos, with particular emphasis in travel and tourism, and his work has been honored by The American Marketing Association, The One Show, The Clios, Communications Arts, and the American Advertising Federation, among others.  Peter is a former winner of the Richmond Advertising Clubs Man of the Year Award, and the American Advertising Federations Silver Medal Award for contributions to the advertising industry.  Peter holds a B.A. from Providence College and an MS from Syracuse University.

 

Mike Daitch

Mike Daitch is a graduate of Northeastern University where he got his BS in Marketing with a concentration in communications. His career has taken him from college textbook publishing to Financial Services Marketing Communications to Interactive Advertising. He is currently a Creative Director at Euro RSCG 4D, one of the largest online advertising agencies in the world, where he has lead creative teams on a wide variety of corporate accounts from the introduction of Verizon.com, to bringing Pepperidge Farms iconic Goldfish character to life online.  

 

Mike's client roster includes: American Express,  AOL, The Campbell Soup Company,  First Union, Ikea, Lexmark, Pepperidge Farm,  Putnum Financial,  and Verizon (among others). When Mike was little he used to love to get all hopped up on sugary cereal, sit in front of the tube and watch Saturday morning cartoons. His mom would always yell, Youre going to rot your teeth out with sugar, and melt your brain. Years later he is a big advertising executive for Euro RSCG 4D (one of the world's largest online advertising agencies), hes exchanged his television for a computer, sugary cereal for a quad espresso, and it turns out his mom was right he does indeed have a mouth full of fillings. At 4D Mike uses his experiences from his earlier career things like creating direct mail for college textbook publishers and the financial service newsletters you find stuffed in with your 401K statements to help him lead creative teams on projects like the introduction of Verizon.com, and bringing Pepperidge Farms Iconic Goldfish character to life online.

 

 

Frank J. Franzak

Frank Franzak received advanced degrees in marketing and business administration from Virginia Tech (BS) and the University of Maryland, College Park (MBA, PhD).  His dissertation evaluated the impact of state distilled spirits regulations on consumption and revenue, applying a structural equation modeling technique.  In 1986, following a period as Lecturer and Assistant Professor at the School of Management of Boston College, he accepted a tenure track position as Assistant Professor of Marketing at Virginia Commonwealth University. In 1992, he received tenure and was promoted to Associate Professor of Marketing.  In July 2002 he became Chair of the Department of Marketing and Business Law in the School of Business of Virginia Commonwealth University.   

 

Dr. Franzak has published numerous papers in marketing and management journals, including the Journal of Public Policy and Marketing, Journal of Consumer Marketing, Journal of Management, and Journal of Product & Brand Management.  He has presented his research at the major conferences in his field.  His primary research interests include new product development, global marketing strategy, marketing technology products, and public policy evaluation.  Current research is investigating product development participation by multiple members of the value chain and privacy/security issues in the electronic marketplace.  He has participated on editorial review boards for journals, conferences, and has done grant reviews for government agencies in the U.S. and Canada. He is a member of the Board of Directors of the American Marketing Associations Global Marketing Special Interest Group, serving as newsletter editor.   

He has taught both graduate and undergraduate courses, and is active in VCUs Fast Track Executive MBA program and the Interactive Marketing Institutes program for Professional Direct Marketer Certification.  Teaching assignments have included product development and management, marketing management, international marketing strategy, marketing principles, and marketing research.  Special topic presentations have included best practices for product development, technology forecasting, creating a climate for innovation, the market orientation as a culture, and a marketing management simulation exercise.  He regularly oversees teams of students conducting Global Market Research (GMR) projects for Virginia-based companies seeking to start or expand export operations.  Five of these GMR projects have received the Governors Award for Excellence from the Virginia Economic Development Partnership (VEDP).  From May 1998 to January 2001, he served as Faculty Advisor to VCUs Fast Track Executive MBA Program.  Responsibilities of this position included developing and managing the continuously changing curriculum for a theme-based program.  

    

In addition to VEDP, professional affiliations include the Capitol Area Small Business Development Center, the Business Development Committee of the Metropolitan Richmond Chamber of Commerce, the Virginia Chapter of the American Heart Association, and the Massey Cancer Center of Virginia Commonwealth University.  Memberships include the American Marketing Association and the Product Development & Management Association. 

 

 

Jonah Gitlitz

Jonah Gitlitz served as CEO of The Direct Marketing Association from 1985 to 1996. During his tenure, DMA doubled in size and expanded its services dramatically. Jonah was inducted into The Direct Marketing Hall of Fame in 2002.

 

 

Heather M. Harvey

As the Director of Interactive Marketing for SnagAJob.com, the nations leading hourly job site, Heather is responsible for driving traffic to the web site through search engine optimization, affiliate programs and other online partnerships and programs.   

Heather has eighteen years of corporate and consulting experience focusing on strategic marketing, project management and finance across industries including education, tourism and non-profit.  

Prior to joining SnagAJob.com, Heather was a Senior Marketing Consultant developing strategic marketing plans for clients in a variety of industries.  Prior to this, Heather worked for Whitlock eBusiness Solutions as a Marketing Strategist in the User Experience Group, designing and implementing customer-centric solutions across multiple channels such as Web interfaces and integrated marketing communications.  Heathers clients included The Colonial Williamsburg Foundation, The University of Virginias McIntire School of Commerce, Wintergreen Resort and The Federal Reserve.

 

Heather began her professional career with Peat Marwick Thorne (KPMG) in Toronto, Canada as a public accountant where she worked for four years in audit, tax and management consulting.  She became the Controller and Director of Finance for Kasten Chase Applied Research, a technology company based in Toronto; and was responsible for the management of all aspects of financial reporting and budgeting.  In 1996, Heather moved with her family to Richmond, Virginia. 

 

Heather holds a Masters of Business Administration from the College of William and Mary, where her focus was on Marketing and E-commerce, and a Bachelors of Business Administration from St. Francis Xavier University in Nova Scotia, Canada.  She has also earned her professional designation as a Chartered Accountant from the Institute of Chartered Accountants of Ontario, Canada.

 

 

Scott Hildebrand

Scott Hildebrand is the former Vice President of Direct Marketing for Capital One and was responsible for their direct marketing operations. Before working at Capital One, Scott was Vice President at Epsilon, a pioneering Database Marketing firm owned by American Express. Scott serves on the DMA's Board of Directors.

 

 

Jon B. Hill

Jon Hill is in the business of creating solutions for serious organizational problems. He is an expert at leveraging cutting edge technology to reengineer operations and institute technologically advanced systems for financial and managerial analysis, decision making, and reporting. He helps businesses identify their information needs and implement tools that enable them to define the resources necessary for delivering products and service in a timely and cost-effective way.  

Since 2000 Jon has been president of Omega Business Solutions, a private consulting business with a broad range of clients, including individuals, start-up businesses, and mid-to-large companies. His assignments have included designing and implementing a plan for integrated profitability reporting for Wachovia Securities, assisting a $15 million technology manufacturing enterprise with an exit strategy, and creating business information requirements for a $250 million aggregate company.  

Jon was director of development for Computer Associates in Islandia, NY, from 1998 to 2000. His role there was to develop, sell, and implement a business profitability suite of products. From 1992 to 1998 he served as profitability manager on the Retail Profitability and Analysis Team at Wachovia Bank in Richmond, VA. One of his major contributions there was assisting the bank to secure a competitive advantage by designing and implementing a decision-support system used by the sales force for predictive analyses.  Prior to his tenure at Wachovia, he held leadership positions at Coopers & Lybrand, A.H. Robins Company, and the State of Virginia all located in Richmond, VA.  

 

Jon holds a Master of Business Administration as well as a Bachelor of Science in Accounting and Information Systems from Virginia Commonwealth University. He is on VCU’s School of Business Alumni Association Board, President of VCU’s Fast-Track MBA Alumni Association, and an active member of the Institute of Management Accountants.  

Jon believes that knowledge and information are most valuable when they are shared. He shares his knowledge with his clients and with students in the traditional MBA program at the University of Richmond and the executive MBA program at Virginia Commonwealth University where he serves as an adjunct professor. He also teaches two out of the four modules in the CPA review class through Kaplan CPA Review.  Jon has published many articles on strategic cost management and the balanced scorecard and is a frequent lecturer at national symposiums and conferences. He is the father of a daughter and son, grandfather to Alex (7) and Mathew (5) and an avid rugby player (old boy).

 

David John

Dave has been in the field of direct marketing media management for more than 23 years on both the client and agency sides. With a specialization in direct response television, Dave has built the in-house media departments of several blue-chip direct marketing companies and agencies, developing winning multi-media strategies and executions for a myriad of products and services.

As the Director of Broadcast Media for Colonial Penn Group from 1982 to 1988, Dave migrated business from several New York media shops and built the companys in-house media department, billing as much as $12MM per year in DRTV and print media for the companys various lines of insurance. From there, Dave went on to The Franklin Mint, serving as Director of U.S. and Canadian Broadcast for this leading direct marketer of consumer collectibles. This was followed by a stint at Devon Direct, a major direct marketing advertising agency, where Dave spearheaded the development and execution of direct marketing media strategies for the agencys telecommunications, retail and consumer services clients.  

As Sr. Vice President of Media Services for DMW (formerly The McClure Group), Dave spent nine years building and refining a state-of-the-art media division that serviced the multi-media needs of more than 20 direct marketing clients. During that time, Dave was instrumental in developing many innovative media strategies and tactics designed to improve clients test findings and rollout results. In 2002, Cesari Response Television (CRTV), a leading long-form media company headquartered in Seattle, hired Dave to establish and build their first-ever short-form media division. Here, Fortune 500 companies such as Clorox learned the value of short-form DRTV as a cost-effective and accountable supplement to their brand awareness initiatives.

 

A frequent industry speaker and presenter, Dave has chaired seminars on direct marketing around the country and most recently lectured at Virginia Commonwealth University in Richmond, VA on the power of DRTV. He authors a periodic series of articles on DRTV strategies called AirTime, now published as a regular feature in Response magazine, a leading trade publication.

 

 

Robert Kam Kamerschen

Robert Kam Kamerschen has had an outstanding business career spanning over thirty years. Kam has been CEO of DIMAC Corporation, CEO of ADVO, Inc., President and CEO of RKO/Six Flags Entertainment, President and COO of Marketing Corporation of America , and EVP and Sector Operating Executive for Norton-Simon.   

 

 

George Kerney

George Kerney has 20 years of experience with the US Postal Service.  He is currently a Mail Piece Design Analyst, providing technical assistance on mail piece design, including design characteristics and readability irregularities.  He works with business mailers, envelope manufacturers, printers, advertising agencies, and graphic artists to ensure data accuracy, address readability, bar code readability and automation compatibility.  His area of expertise includes assigning unique Zip+4 codes and providing camera-ready artwork for Business Reply mail and Courtesy Reply Mail postcards and envelopes.   

 

 

Krzysztof Lenk

Krzysztof received an M.F.A. in graphic design from the Academy of Fine Arts in Cracow (Poland). Before coming to the United States, he worked as a designer, art director, and consultant for clients in Poland, France, and Germany  

 

Since 1982, he has been a professor of graphic design at the Rhode Island School of Design, specializing in information design and typography. Between 1990 and 2000, Krzysztof was Creative Director at Dynamic Diagrams, a consulting company specializing in information and interface design for print and electronic media. The firm's clients included Netscape, Harvard University, IBM, Microsoft, The United States Holocaust Memorial Museum, Merrill Lynch, McGraw-Hill, Musée des Arts et Métiers in Paris, American Medical Association, and Siemens Nixdorf. Projects from Dynamic Diagrams have been published widely in professional books and journals. With Paul Kahn, he published Mapping Web Sites (2001), which has since been translated into five languages. Krzysztof has served as Tellart's principal creative consultant since 2000.

 

Ed Nash

Ed Nash is an internationally recognized direct marketing expert. Currently president of Team Nash, a strategic consulting and creative services firm based in New York. Ed is author of three significant books on Direct Marketing, including his most recent: Direct Marketing Strategy/Planning/Execution.  

 

 

Anne Richardson

Anne Richardson has 20 years of marketing experience, including working in the Political Office of The White House, as a speechwriter on a Presidential Campaign, developing advertising and marketing for Prudential Securities in New York, and serving as the Internet Director for a multi-channel retailer doing over $10 million/year in online sales. As the Internet Director, Anne lead a website re-design which resulted in the site being named one of the Top 50 Websites by Internet Retailer magazine.

 

Anne started Channel Marketing in 1999 to help companies take advantage of the opportunities the Internet presents. Her passion is to bring professional-level Internet services to small businesses at a price they can afford. She views her role as an educator and evangelist first; helping businesses make sense out of the options available to them. Once clients understand their choices, then she acts as an outsourced Internet Director, helping them cost-effectively gain visibility online.  

In the last year, Anne has focused in on the possibilities that now exist for local online marketing. She believes very strongly that if local businesses aren't marketing online, they're missing a huge opportunity to connect with, and sell to, customers in their local area.  

Anne is also the Publisher of the soon-to-be launched Web2Local.com, a website providing step-by-step guidance on how to use the Internet to reach Local customers.

 

 

Wendy Riches

Wendy Riches most recently served as President of the Marketing Services network of D'Arcy Masius Benton and Bowles, ARC Worldwide, where she oversaw 32 offices in 19 countries. Wendy has also been President of Global Direct Marketing and eCommerce for Hasbro and Chairman and CEO of Ogilvy One North America.


Bill Royall 

Bill Royall is President of Royall & Company, the leading direct marketing agency to colleges and universities in the area of undergraduate admissions.  Royalls clients include both public and private institutions located throughout the United States .

 

 

Kirk Schroder

Kirk Schroder is a partner in the law firm of LeClair Ryan with a practice in the area of entertainment and intellectual property law. He has served as president of the Virginia Board of Education and vice chairman of the Virginia Tourism Corporation Board.   

 

 

Scott Sherman

Scott Sherman has worked as a freelance advertising consultant, but most of his 20-year ad career was in the creative departments of two Richmond advertising agencies where he applied his knowledge in guiding strategic creative and design. In 2004, Sherman became a member of the advertising faculty at Virginia Commonwealth University. Sherman holds a master's degree in advertising design from SyracuseUniversity.

 

He states, "I am passionate about the ad business and passionate about teaching. How I teach is to focus on the learning its paramount. What I teach is simple -- superior communication design is always collaborative, always integrated and always based on a thorough understanding of the business objectives and the strategy."  Sherman serves on the board of the Richmond Ad Club.

 

Olivia Smith

Olivia K. Smith, CDM, serves as Senior Vice President, Management Supervisor for Bennett Kuhn Varner, Inc., (BKV) the Southeasts largest full-service direct marketing agency. The agency is headquartered in Atlanta, Georgia.

 

A member of the Executive Management Team, Smith is the principal strategic leader for the non-profit division at BKV.  As a seasoned direct marketer and fundraiser, she brings her experience and talents in strategic planning, creative development and analysis for non-profit clients such as the American Red Cross, Make-A-Wish Foundation® of America, Project HOPE and others.  In addition, Smith leads the new business development team for non-profit business. Smith has over 24 years of experience in direct marketing, email marketing, database, advertising, copywriting, promotion, new business development and sales and splits her time between her home in Glen Allen, VA and company headquarters in Atlanta, Georgia.  

Prior to joining BKV, Smith was employed by Huntsinger & Jeffer, Inc., in the positions of Account Executive and later, Account Director during which time she secured the national American Red Cross account and was instrumental in developing this business to include acquisition, planned giving, disaster conversion and e-marketing. Her direct marketing client experience also includes retail clients such as Crestar Bank and the Virginia Diner.

 

Smith is a graduate of Brigham Young University, Provo, Utah with a BA in communications and advertising.  She completed the Direct Marketing Certification program at Virginia Commonwealth University's Interactive Marketing Institute in 2000 and now serves as a faculty member for the program teaching the non-profit module.  Smith is also a frequent speaker at client sponsored and industry conferences. 

 

An active member of the Direct Marketing Association (DMA) and the Direct Marketing Association of Washington (DMAW), Smith received a Gold Maxi Award in 1998 for her work with Crestar Bank to introduce Internet banking and an Echo Leader award in 2004 for Non-Profit entry for Make-A-Wish Foundation® of America .

 

 

Laurie Spar

Laurie Spar is Vice President of The Direct Marketing Educational Foundation. She is actively involved in educational programs designed for both students and faculty, as well as the DMEF publications including the Journal of Interactive Marketing.  During Lauries tenure, the DMEF has dramatically increased its services and its endowment.     

 

Ward Thomas

Ward Thomas has been with Euro RSCG 4D Discovery (formerly Brann Data) for over ten years, conducting and supervising analytical projects for a variety of clients in multiple industries. Ward co-founded the research effort at Euro RSCG. He progressed from an analyst to Senior Vice President, Analytical Development, overseeing all modeling projects undertaken by Euro RSCG's technology and development team.  

Ward is the inventor of four proprietary Euro RSCG segmentation and analysis tools, including the COI Modeling Technique, a behavioral propensity-based segmentation system driven by a hybrid of relational multivariate models. He also invented the SEGIS Modeling Technique, a proprietary clustering system that uses demographic and relationship- oriented variables to provide an actionable understanding of prospects and customers. Another creation is the VECTOR Compression Technique, a data reduction tool which serves as the data input device for combinatorial modeling tactics for enhanced behavioral predictions. In addition, he developed Iterative Univariate Analysis to make statistically powerful audience selections for clients limited by small marketing universes. Ward has developed successful models for the prediction of lead generation, profitability, attrition, cross-sale and acquisition for clients such as Volkswagen, Nestle, Citibank, Los Angeles Times, Sony, Fleet Bank, Intuit, and Southwestern Bell

In addition, he has created and consulted on modeling projects for clients abroad.

Ward recently has spoken at conferences for the Bank Marketing Association, the New York Direct Marketing Association, the New England Direct Marketing Association, the Direct Marketing Association of Washington, D.C., and the Detroit Direct Marketing Association. He has also conducted modeling and analysis seminars for several Euro RSCG clients, and has guest lectured in undergraduate and graduate marketing classes for several colleges and universities. Ward's publications include a two-part series featured in DM News, as well as The Journal of Database Marketing, focused on the utilization of predictive modeling for optimal profitability.  Ward was a Phi Beta Kappa Economics/Business major at Randolph-Macon College in Virginia. He received his Master of Decision Sciences degree from Virginia Commonwealth University in December 1996.

 

Tracy Tuten, Ph.D. bullet

Tracy L. Tuten, Ph.D., author of Advertising 2.0: Social Media Marketing in a Web 2.0 World, is an associate professor at VCU. Her research in social media focuses on brand engagement online, using game advertising, alternate reality games, and virtual worlds. Frequently quoted in the press, including in the New York Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the Internet for branding. Her research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others. Dr. Tuten has served consultant and guest professor roles internationally (in Korea, Germany, France, and Argentina) and in the United States with organizations that include Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. Dr. Tuten has twice served as a Fulbright Scholar and has won two national awards for teaching excellence (Association of Business Administration and Society for Marketing Advances), as well as a university-wide award at Longwood University.

 

Tom Veazey

Tom Veazey has over 25 years experience in the direct marketing industry. Tom is currently Director, Client Development at Royall & Company. Prior to his current position, Tom was owner and president of the VZ Group (non profit marketing consulting) and BUCABOO & CO (direct marketing consulting and production management).  Tom is a frequent speaker at direct marketing and postal conferences.  Tom has provided consulting and management services to non-profit organizations, direct response agencies, advertising agencies, financial institutions, travel & tourism, consumer products companies, issue, and candidate elections.  He also has published numerous articles on marketing, customer service, sales and proactive lifestyles and is currently working on two books.  In recognition of Toms numerous contributions to the field, IMI currently offers a scholarship  in his honor.

 

 

Keith Wardellbullet1

Keith Wardell has focused on improving marketing efficiency over the past 30 years.  To this end, he founded three marketing companies and worked for several marketing leaders including R.L Polk & Company, Equifax and National Decision Systems.  Most recently, he founded Exmplar, Inc. dedicated to providing relevant, multi-channel communications for clients such as Staples, HSN Improvements, Kraft-Gevalia, and New Line Cinema.   Previously, he founded Buyer’s Choice, Inc. offering millions of consumers the opportunity to selectively opt-out of and opt-into direct mail.  In 1979, Mr. Wardell founded a joint venture with The Gallup Organization, called Gallup/Washington, to serve the research and site location needs of the then up and coming convenience store industry.  Over the years, his clients have included Toyota Motor Company/Lexus Division, Merrill Lynch, Federated Department Stores, Bell South, 1-800flowers.com, Omaha Steaks and Procter & Gamble. He is currently CEO of Marketing1by1, LLC.

 

 

 

 


 
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