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Module 06: Applications--Email Marketing, Search, Internet and Emerging Technologies

Participants are exposed to the most current research and uses of email marketing, search engine optimization and search engine marketing. Google Ads, and the latest trends (both successes and failures) on the Internet.

Content centers on how all of these media, in combination with other direct media, make direct marketing more effective.

Case Exercise
Participants will work through a comprehensive case illustrating the power of direct marketing as well as see many instances of social networking and search engine marketing's power.

Module 06 faculty include Anne Richardson, Gary Beck, and Adrienne Bartlett.

The following is an abbreviated list of topics covered in Module 06.
Designing for the web
Applying direct marketing strategy to the Internet
Drive to web - integrating with other media
Social networking as marketing medium
Emerging technologies
Email marketing

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